- CEO
- Niclas Fröberg
- Full Time Employees
- 28
- Sector
- Communication Services
- Industry
- Advertising Agencies
- Address
- 625 Broadway New York City NY United States of America 10012
- IPO Date
- Mar 23, 2009
- Business
- United Communications Partners Inc. (UCPA) is a holding company that operates a network of advertising, media, and communication services primarily through its wholly owned subsidiaries, including Tre Kronor Media AB. The company provides integrated traditional and digital marketing solutions; media planning and buying; targeted advertising; CRM-supported campaigns; data analytics and adtech platforms; strategy consulting; and full-service marketing communications encompassing creativity, digital know-how, and multiplatform campaign execution. Headquartered in New York with core operations in the Nordic region and broader Europe, UCPA serves clients seeking data-driven media strategies and serves as a network integrating specialized agencies for comprehensive account management across local and international markets.
In August 2024, Making Science Marketing & Adtech SLU, a subsidiary of Making Science Group SA, completed the acquisition of all remaining common shares of UCP not already owned by Making Science affiliates for $0.0029086 per share, following shareholder approval and a prior 69.8% stake purchase in March 2022, positioning UCP as a wholly owned subsidiary within the Making Science group to enhance synergies in digital marketing, adtech, martech, and data intelligence. This merger supports expanded capabilities in cloud technologies, AI-driven platforms, and e-commerce solutions across ten international markets, aligning with UCPA's strategic focus on technological integration and growth. Originally rebranded from Bark Group Inc. around 2011 to reflect its global expansion ambitions, the company continues to emphasize customer-centric, bespoke campaigns leveraging proprietary analytics for measurable results in a competitive advertising landscape.