- Business
- MAG Interactive AB (publ) (MAGI.ST) develops and publishes free-to-play mobile games focused on match-three puzzle genres for iOS and Android platforms worldwide. The company offers popular titles including Candy Crush Saga, Candy Crush Soda Saga, Candy Crush Friends Saga; Gardenscapes; Homescapes; and Farm Heroes Saga, among others, targeting casual gamers primarily in North America, Europe, and Asia. Founded in 2008 and headquartered in Stockholm, Sweden, MAG Interactive operates as a leading player in the mobile gaming industry with a portfolio emphasizing engaging, monetized casual games through in-app purchases and advertising.
In recent developments, the company expanded its offerings with the launch of new titles and updates to core franchises, such as enhancements to Candy Crush series features in 2024-2025 to boost player retention. MAG Interactive also pursued strategic partnerships with platforms like Apple Arcade and Google Play for broader distribution and formed alliances with advertising networks to optimize revenue streams. Additionally, the firm reported steady user growth and completed funding initiatives through its public listing on Nasdaq First North Premier Growth Market, supporting ongoing game development and market expansion into emerging regions.