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    Electronic Gaming & Multimedia
MAG Interactive AB (publ)

MAG Interactive AB (publ)

MAGI.ST
MAG Interactive AB (publ)SE flagStockholm Stock Exchange
7.74
SEK
+0.08
- -
205.07MMarket Cap
2015 Y
2016 Y
2017 Y
2018 Y
2019 Y
2020 Y
2021 Y
2022 Y
2023 Y
2024 Y
2025 Y
TTM
Revenue per Share
5.81
10.03
9.89
8.23
6.57
8.26
10.82
12.37
13.67
10.7
- -
7.47
Basic EPS, GAAP
1.48
1.11
0.02
-2.27
-0.52
-0.66
0.27
0.43
0.02
-0.12
- -
-0.14
Free Cash Flow per Basic Share
0.27
1.05
1
-4.34
-0.31
1.24
1.8
2.54
1.61
2.58
- -
1.82
Dividend per Share
- -
- -
0.57
- -
- -
- -
- -
- -
- -
- -
- -
- -
Book Value per Share
3.57
4.4
3.9
2.47
1.95
1.29
1.54
1.97
1.99
1.87
- -
0.59
Tangible Book Value per Share
2.16
2.72
2.28
7.74
7.2
6.53
2.05
4.25
4.68
4.57
- -
3.12
Basic Weighted Avg Shares
26
26
26
26
26
26
26
26
26
26
26
26
Sales/Revenue/Turnover
153
264
260
217
173
218
287
328
362
283
- -
198
Operating Margin (%)
28.4
13.53
0.54
-31.96
-12.37
-8.52
1.38
12.74
-0.24
-1.83
- -
-1.01
Depreciation Expense
5
16
23
27
24
38
49
54
56
60
- -
45
Net Income, GAAP
39
29
1
-60
-14
-17
7
11
1
-3
- -
-4
Effective Tax Rate (%)
23.66
22.14
83.87
- -
- -
- -
- -
34.96
36.32
- -
- -
7.09
Profit Margin (%)
25.52
11.1
0.22
-27.57
-7.95
-7.98
2.45
3.45
0.15
-1.13
- -
-1.88
Working Capital
65
81
69
229
194
159
93
122
123
119
- -
83
LT Debt
- -
- -
- -
- -
- -
45
36
30
19
8
- -
25
Total Equity
94
113
99
344
331
314
323
336
339
335
- -
297
Return on Invested Capital (%)
- -
26.81
0.21
- -
- -
- -
- -
7.18
-0.15
- -
- -
- -
Return on Capital (%)
- -
27.92
0.52
- -
- -
- -
- -
13.41
1.36
- -
- -
26.33
Return on Common Equity (%)
- -
27.91
0.52
-71.29
-23.65
-40.79
18.78
24.26
1.07
-6.28
- -
-10.97

Capital Structure

FRC

•

in mil. unless spec.
Aug'25
Nov'26
Feb'26
ST Debt
- -
8
7
LT Borrowings
- -
- -
- -
LT Finance Leases
- -
27
25
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
- -
26
26
Market Capitalization
388
222
149

Working Capital

FRC

•

in mil. unless spec.
Aug'25
Nov'26
Feb'26
Total Current Assets
- -
115
119
Cash, Cash Equivalents & STI
- -
78
84
Accounts Receivable, Net
- -
32
26
Inventories
- -
- -
- -
Total Current Liabilities
- -
32
36
Payables & Accruals
- -
- -
- -
ST Debt
- -
8
7
Deferred Revenue
- -
- -
- -

Growth Rates

FRC

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
- -
- -
- -
Free Cash Flow
- -
- -
- -
Net Income, GAAP
- -
- -
- -
Sales/Revenue/Turnover
- -
- -
- -
Total Cash Common Dividend
- -
- -
- -

Quarterly Revenue

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
77
70
70
66
283
2025
69
67
63
- -
- -
2026
71
64
- -
- -
- -

Quarterly Earnings Per Share

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
0.17
-0.48
0.13
0.05
-0.12
2025
0.1
-0.02
-0.13
- -
- -
2026
-0.02
0.02
- -
- -
- -

Quarterly Dividends Per Share

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
- -
- -
- -
- -
- -
2025
- -
1
- -
- -
- -
2026
- -
- -
- -
- -
- -

Company Description

APIChat
CEO
Daniel Hasselberg
Full Time Employees
100
Sector
Technology
Industry
Electronic Gaming & Multimedia
Address
Drottninggatan 95A Stockholm Sweden 113 60
IPO Date
Dec 8, 2017
Website
maginteractive.com
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Business
MAG Interactive AB (publ) (MAGI.ST) develops and publishes free-to-play mobile games focused on match-three puzzle genres for iOS and Android platforms worldwide. The company offers popular titles including Candy Crush Saga, Candy Crush Soda Saga, Candy Crush Friends Saga; Gardenscapes; Homescapes; and Farm Heroes Saga, among others, targeting casual gamers primarily in North America, Europe, and Asia. Founded in 2008 and headquartered in Stockholm, Sweden, MAG Interactive operates as a leading player in the mobile gaming industry with a portfolio emphasizing engaging, monetized casual games through in-app purchases and advertising. In recent developments, the company expanded its offerings with the launch of new titles and updates to core franchises, such as enhancements to Candy Crush series features in 2024-2025 to boost player retention. MAG Interactive also pursued strategic partnerships with platforms like Apple Arcade and Google Play for broader distribution and formed alliances with advertising networks to optimize revenue streams. Additionally, the firm reported steady user growth and completed funding initiatives through its public listing on Nasdaq First North Premier Growth Market, supporting ongoing game development and market expansion into emerging regions.