Simplify Bitcoin Strategy PLUS Income ETF (MAXI) is an actively managed exchange-traded fund that seeks capital appreciation and income through Bitcoin exposure combined with a risk-managed options overlay. The fund, issued by Simplify Asset Management and launched on September 29, 2022, provides Bitcoin exposure ranging from 50% to 200% of net assets via a proprietary technical model, utilizing instruments such as Bitcoin ETFs, CME futures contracts, options, and swaps; it generates income by selling short-dated put or call spreads on liquid global equity indices, equity, bond, and commodity ETFs, while excess cash is held in short-dated U.S. Treasuries. Simplify Asset Management, founded in 2020 and headquartered in New York with additional operations in Las Vegas, Nevada, serves investors seeking capital-efficient strategies in the digital assets and alternatives sectors, with MAXI listed on Nasdaq and domiciled in the United States. In recent developments, the fund maintained its core strategy amid Bitcoin's institutional adoption in 2025, dynamically adjusting exposure through derivatives for yield enhancement up to 34.65%, while a manager change occurred in July 2024 with Emilio Freire joining David Berns; no major acquisitions, partnerships, or product launches were reported in 2024-2025, though Simplify continued innovating in options-based ETFs for portfolio diversification and volatility management.