CTRL GROUP Ltd
MCTR
NASDAQ Capital Market- -
USD
- -
- -
Capital Structure
FRC
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in mil. unless spec.Working Capital
FRC
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in mil. unless spec.Growth Rates
FRC
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in mil. unless spec.Quarterly Revenue
FRC
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in mil. unless spec.Quarterly Earnings Per Share
FRC
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in mil. unless spec.Quarterly Dividends Per Share
FRC
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in mil. unless spec.- CEO
- Bin Guo
- Full Time Employees
- 20
- Sector
- Communication Services
- Industry
- Advertising Agencies
- Address
- Unit F, Kaiser Estate Hung Hom Hong Kong
- IPO Date
- Jan 22, 2025
- CIK
- 0001969928
- Website
- ctrl-media.com
- Similar Companies
- Business
- CTRL Group Ltd (MCTR) is a holding company that, through its wholly-owned subsidiary CTRL Media Limited, provides integrated marketing and advertising services specializing in mobile games promotion for the Hong Kong market. The company offers one-stop advertising solutions encompassing planning, creative development, production, launching, management, and performance monitoring of campaigns tailored to mobile game developers, primarily those distributing apps via platforms such as the Apple App Store and Google Play Store; these services include digital content creation like videos, animations, and photographs, in-house design and post-production, local adaptation of materials with Hong Kong-specific imagery and slang, social media management, key opinion leader (KOL) and celebrity endorsements on platforms including YouTube and Instagram, offline event production such as exhibition booths at Animation-Comic-Game Hong Kong (ACGHK) events and cosplay shows with custom costumes, and data-driven media buying across online channels like social media, websites, search engines, and physical venues including transportation terminals. CTRL Group Ltd serves clients mainly from mainland China seeking to penetrate the Hong Kong market, positioning itself as a major player in this niche with a focus on user acquisition, impressions, clicks, and in-app engagement. Founded in 2014 with operations through CTRL Media incorporated that year in Hong Kong, the company is headquartered at Unit F, 12/F, Kaiser Estate Phase 1, 41 Man Yue Street, Hunghom, Kowloon, Hong Kong, and employs approximately 24 people. In a significant recent development, CTRL Group Ltd completed its initial public offering (IPO) on Nasdaq Capital Market under the ticker MCTR in January 2025, pricing 2.3 million ordinary shares at $4.00 each for gross proceeds of $9.2 million following the full exercise of the underwriters' over-allotment option by R.F. Lafferty & Co., Inc. and Revere Securities; proceeds are designated for regional expansion, working capital to support operations as a mobile game operator, potential acquisitions of media companies, and general corporate purposes. The company operates solely in Hong Kong without mainland China-based business or subsidiaries, concentrating on the advertising agencies segment within communication services.