- Business
- PT Daya Intiguna Yasa Tbk (MDIY.JK) operates as Indonesia's leading home improvement retailer under the MR.DIY brand, offering over 18,000 affordable products across importer, distribution, and retail divisions; core categories include household appliances such as cleaning equipment, kitchenware, and tableware; furnishing items like laundry baskets, pillows, curtains, and storage; hardware products comprising pipes, paints, adhesives, garden tools, locks, and toolboxes; stationery and sports equipment including office supplies, rackets, and skipping ropes; jewelry and cosmetics; toys and learning aids; car and motorcycle accessories; electrical goods such as lights, cables, plugs, and speakers; gifts and decorations; and computer and mobile accessories like chargers, cases, and keyboards. The company serves mass-market consumers through more than 1,100 stores nationwide from urban centers to rural districts, supplemented by online sales, targeting household needs with a focus on value pricing and efficiency. Founded in 2017 and headquartered at AIA Central Building in South Jakarta, Indonesia, PT Daya Intiguna Yasa Tbk functions as a subsidiary of Azara Alpina Sdn. Bhd., part of the broader MR.DIY Group with international presence. Recent developments include its initial public offering on the Indonesia Stock Exchange in December 2024, raising Rp4.15 trillion primarily for store network expansion and working capital; aggressive growth with 70 new stores opened in Q3 2025 alone, reaching over 1,100 outlets; revenue increase to Rp5.7 trillion for nine months ended September 2025, up 17.3% year-over-year despite expansion-related costs; and a new investment in PT Mitra Indoguna Yasa to bolster operations.