- Business
- Al Meera Consumer Goods Company Q.P.S.C. (MERS.QA) operates as Qatar's leading retailer, engaging in the wholesale and retail trade of consumer goods through hypermarkets, supermarkets, and convenience stores; it also manages mall leasing and investment activities. Founded in 2005 and headquartered in Doha, Qatar, the company maintains over 70 branches across Qatar and six stores in Oman, offering a comprehensive range of products including fresh fruits and vegetables, meat and seafood, bakery and pastry items, dairy and eggs, delicatessen, grab-and-go options, beverages, frozen foods, snacks and candy, disposables, beauty and personal care, cleaning and household essentials, baby and toddler products, pets, organic and special diet items, ethnic foods, home and leisure goods, stationery and school supplies, toys and outdoor equipment, smartphones and wearables, electronics and appliances, as well as imported and private-label 'Al Meera Products'; services encompass online shopping via Al Meera Online with home delivery, the Meera Rewards loyalty program, and innovative in-store technologies such as smart shopping carts and checkout-free options. The company serves diverse customer segments including households, corporates, and e-commerce users, primarily in Qatar with expansion into Oman, while supporting local suppliers through initiatives like National Product Week and contributing to food security. Recent developments include the 2024 launch of a flagship branch in Ain Khaled/Umm Al Seneem spanning over 5,500 square meters, openings of new stores in Al Mansoura and Al Thumama, full renovation of the Hazm Al Markhiya branch and ongoing upgrades to five others set for completion in early 2025, introduction of Qatar's first smart shopping carts following the 2023 Al Meera Smart automated store, deeper integration of SAP systems under a 2023 partnership for cloud-based modernization, expansion of e-commerce and corporate sales contributing 5-6% of total sales, achievement of ISO 22000:2018 certification for its warehousing and distribution center, sustainability partnerships with Earthna Center including recycling machines and awareness campaigns, approval in May 2024 to increase foreign ownership to 100%, and retail expansion plans in Qatar and Oman operational in 2025. Subsidiaries include Al Meera Holding Company L.L.C., Al Meera Supermarkets Company W.L.L., Qatar Markets Company L.L.C., and Al Meera Development Company L.L.C., with Qatar Holding L.L.C. owning 26% of shares.