- Business
- Tortilla Mexican Grill plc is a fast-casual restaurant group specializing in freshly prepared Mexican food, headquartered in the United Kingdom and founded in 2007. The company manufactures and serves a range of customizable Mexican food products, including burritos, tacos, salads, quesadillas, nachos, and chips with freshly made toppings such as guacamole, pico de gallo, and salsa prepared daily in each restaurant. It focuses on high-quality ingredients, using grass-fed British Isle brisket, higher-welfare chicken and pork, and offers vegetarian and vegan options approved by the Vegan & Vegetarian Society. Tortilla operates both company-owned and franchised stores primarily in the UK with an expanding presence in Europe and the Middle East.
The company recently completed the strategic acquisition of Fresh Burritos, the largest fast-casual Mexican restaurant group in France, in July 2024 for €3.95 million. This acquisition, which includes 13 company-owned restaurants and rights to 19 franchised locations across major French cities, marks a significant step in Tortilla's plan to become a pan-European fast-casual Mexican brand. This move supports the company’s “Vital Five” growth strategy targeting international expansion and strengthening its franchise business. The acquisition is expected to enhance operational efficiencies, marketing reach, and purchasing power, with an anticipated positive contribution to adjusted EBITDA within two years.
Operationally, Tortilla has focused on revitalizing its UK business by driving in-store sales growth and profitability via investments in food quality, brand development, and technology, including AI-powered energy cost reductions and solar panel installations at its central production kitchen. The company also strengthened its franchise partnerships, with notable growth in travel hub locations and the Middle East region. Tortilla maintains a commitment to sustainability and food provenance, regularly innovating and refreshing its menu with trending and seasonal items while investing in supply chain resilience and ingredient quality.
Tortilla Mexican Grill plc's product offerings serve quick lunch and casual evening occasions, targeting consumers seeking customizable, fresh, and value-driven Mexican dining experiences. Its business operates across UK, France, and expanding franchise territories including the Middle East, with ambitions to double its franchise estate in key regions. In 2024 and early 2025, Tortilla delivered revenue growth of 3.5% to £68.0 million, with EBITDA improvements notably in the UK market, alongside early-stage investments and integration costs from its recent acquisition activity.
The company is positioned as a leading European fast-casual Mexican restaurant group, leveraging its core product quality, operational enhancements, and strategic acquisitions to drive growth across multiple international markets. Its headquarters remain in the UK, where it continues to lead its domestic market while expanding its footprint into continental Europe and beyond. The company emphasizes food quality, customization, and sustainability in its product development and market approach.