- Business
- Max Financial Services Limited (MFSL.NS) is an India-based holding company primarily engaged in growing and nurturing business investments, providing management advisory services to group companies, and actively managing its core life insurance operations through its joint venture subsidiary, Axis Max Life Insurance Company Limited, India's largest non-bank private life insurer. Axis Max Life offers a comprehensive suite of life insurance products and services, including term insurance plans such as Smart Term Plan Plus, Smart Secure Plus, and Smart Total Elite Protection; savings plans like Capital Guarantee Solution, Smart Fixed-return Digital Plan, and Smart Wealth Advantage Guarantee Plan; unit-linked insurance plans (ULIPs) including Flexi Wealth Advantage Plan and Smart Term with Additional Returns ULIP; child plans such as Shiksha Plus Super Plan; retirement and annuity plans like Guaranteed Lifetime Income Plan, Smart Guaranteed Pension Plan, and Smart Wealth Annuity Guaranteed Pension Plan; as well as group insurance and NRI-specific plans with wellness benefits. The company also engages in treasury investments and operates through multi-channel distribution networks encompassing individual agents, corporate agents, banks, brokers, and other partners, targeting individual and group customers across India. Incorporated in 1988 and headquartered at L20M, Max Towers, Sector 16B, Noida, Uttar Pradesh, Max Financial Services operates exclusively within the Indian financial services sector, with a focus on life insurance, pensions, health benefits, and related advisory services. In recent developments, Max Life Insurance rebranded to Axis Max Life Insurance as part of its strengthened joint venture with Axis Bank Limited, enhancing distribution through banking channels and achieving a 10.1% market share in individual adjusted first-year premium in the first half of FY26; additionally, in November 2025, Max Ventures Investment Holdings offloaded a 0.46% stake via a block deal valued at ₹270 crore, while the company reported 21% consolidated revenue growth to ₹7,709 crore in Q1 FY25.