- Business
- PT Multi Indocitra Tbk (MICE.JK) is an Indonesia-based company engaged in the manufacturing, distribution, and trading of baby products, health care items, cosmetics, and personal care goods. The company offers a comprehensive range of products under brands such as Pigeon Baby, including feeding bottles, nipples, accessories, breast pads, breast pumps, baby wipes, baby toiletries, kids toiletries, and baby skin care; personal care products under Pigeon Teens, Kaila, Feira White, Viva, Skinlabs, Barry M Cosmetics, TENA, and Drypers; and energy-saving lamps such as LED lamps, daylight bulbs, warm white bulbs, and flood lights under HORI, along with household items like those from Lock&Lock. It operates through segments including Trading, Industry, Services, Distribution, Baby, Cosmetics, and Retail, providing additional offerings in e-commerce enablement via its BabyPapaya.id marketplace launched in 2017, logistics, warehousing, transportation, and marketing agency services.
Founded on January 11, 1990, and headquartered at Green Central City Commercial Area, 6th Floor, Jl. Gajah Mada No. 188, Jakarta Barat, Indonesia, the company manufactures at facilities in Cikande, Banten, and Ciawi, West Java, with distribution reaching over 36,500 outlets across traditional and modern markets nationwide. Its operations focus on the Indonesian market, serving consumers of infant, maternal, child, and personal care products through export-import activities, retail, and direct production. Subsidiaries include PT Multielok Cosmetic, PT Pigeon Indonesia, PT Citra Makmur Ritailindo, PT Digital Niaga Indonesia, and others supporting its diversified portfolio.
In recent developments, PT Multi Indocitra Tbk acquired a 51% stake in PT Nusapangan Sukses Makmur from PT Ke Lola Usaha Makmur for IDR 6 billion, expanding its business scope. The company reported earnings for the half-year ended June 30, 2025, and announced an annual dividend payable on July 31, 2025, reflecting ongoing financial stability. It has also formed a new subsidiary, PT Multitrans Nusantara Logistik, to bolster logistics capabilities in alignment with its service segment growth. As of recent data, the company employs approximately 396 to over 800 personnel across its operations.