Amplify Alternative Harvest ETF (MJ) is an exchange-traded fund that seeks investment results corresponding to the Prime Alternative Harvest Index, tracking global companies involved in the cultivation, production, marketing, and distribution of cannabis, cannabinoids, and related products including industrial hemp, medical and recreational cannabis, drugs, supplements, and food products. The ETF employs a proprietary rules-based weighting methodology that combines market-cap-based weights for primary beneficiaries with equal weights for secondary beneficiaries, subject to single-name and aggregate caps; it rebalances quarterly and holds approximately 11 securities, with top holdings including Amplify Seymour Cannabis ETF (CNBS), Tilray Brands Inc. (TLRY), Cronos Group Inc. (CRON), Canopy Growth Corp. (CGC), and SNDL Inc. (SNDL). MJ trades on the NYSE Arca exchange with a net expense ratio of 0.76% after fee waivers, including a management fee of 0.75% and acquired fund fees of 0.37% related to investments such as CNBS, and it provides investors exposure to the rapidly growing global cannabis industry projected to reach USD 102.9 billion by 2028 at a CAGR of 14.06%. Launched on December 3, 2015, and issued by Amplify ETFs—sponsored by Amplify Investments LLC with headquarters in Lisle, Illinois—the fund targets institutional and retail investors interested in thematic exposure to cannabis legalization trends across developed markets worldwide. In a significant recent development, the fund underwent a 1-for-12 reverse share split effective February 21, 2025, to address share price levels amid ongoing volatility in the sector; additionally, Amplify Investments announced the liquidation of its related U.S.-focused Amplify U.S. Alternative Harvest ETF (MJUS) on January 8, 2025, reflecting strategic portfolio adjustments. MJ maintains sub-advisory relationships with Tidal Investments LLC and Seymour Asset Management LLC, and operates amid regulatory risks from conflicting federal and state laws on cannabis in key markets like the United States and Canada.