- Business
- Grupo Multi S.A., formerly Multilaser Industrial S.A., develops, manufactures, distributes, sells and provides after-sales service for a diversified portfolio of consumer electronics and goods in Brazil; the company offers tablets, smartphones, notebooks, USB drives, memory chips and computer accessories; small appliances including blenders, electric fryers, pans, ovens, mixers, coffee makers, kettles, sandwich makers and food processors; connected home devices (Internet of Things – IoT), household items, tools, sports accessories and equipment, healthcare instruments, telecommunications networks, automotive accessories and products, electric mobility solutions, audio and video equipment, electronic security systems, toys, stationery, pet products and childcare items. Products are marketed under 20 proprietary brands across segments such as mobile devices, office and IT supplies, home electric products, and kids and sports, complemented by partnerships with 24 global brands including Nokia, Sony, Toshiba, Rapoo and Hisense for sales, development or production; these are distributed nationwide to over 30,000 clients through 44,000 physical retail points, major marketplaces like Mercado Livre, and the company's own 10 e-commerce stores. Founded in 1988 and headquartered in São Paulo with an industrial complex in Extrema, Minas Gerais, two factories in Manaus Free Trade Zone and an engineering lab in China, the company operates 14 specialized business units and employs over 4,500 people, serving all consumer classes with more than 7,500 SKUs (ticker: MLAS3.SA). In April 2024, the company rebranded from Multilaser Industrial S.A. to Grupo Multi S.A. to reflect its broader diversified operations; recent developments include revenue growth of 21.7% in Q2 2025 versus Q1 2025 with gross margin recovery, expansions in partnerships such as Royal Enfield motorcycles, providers and operators, government sales pipelines, and local production initiatives, alongside an upgrade to SAP S/4HANA Cloud Private Edition to support new business initiatives.