- Business
- PT Media Nusantara Citra Tbk (MNCN.JK) operates as Indonesia's largest integrated media company, focusing on advertising-based media, content production, and distribution across television, digital platforms, and other channels. Founded on June 17, 1997, and headquartered at MNC Tower in Jakarta Pusat, the company lists on the Indonesia Stock Exchange since 2007 and functions as a subsidiary of PT Global Mediacom Tbk, which holds a majority stake of approximately 52.67%. It serves national and international markets through free-to-air (FTA) television, pay TV, digital streaming, radio, print and online media, content creation, talent management, and advertising agency services; core offerings include four dominant FTA TV stations—RCTI, MNCTV, GTV, and iNews—delivering diverse programming such as box-office films, sports, reality shows, talent searches, music, news, and infotainment, alongside over 20,000 hours of annual content production and a 300,000-hour library encompassing top-rated dramas, animations broadcast in 64 countries, and special programs.
The company extends its portfolio with advertising-based video-on-demand (AVOD) superapp RCTI+ featuring 110+ linear channels, 27,000+ hours of video on demand, news aggregators, audio/video user-generated content, and music streaming for 70.3 million monthly active users; subscription-based video-on-demand (SVOD) superapp Vision+ offering premium originals, sports, catch-up TV, and bundling with pay TV services like MNC Vision for 2.8 million paid subscribers and 40 million monthly active users; pay TV channels under MNC Channels; four news portals via iNews Media Group (iNews.id, sindonews.com, okezone.com, idxchannel.com) generating 43.1 million monthly active users; radio networks including Trijaya FM and Global Radio; print media such as Koran Sindo; Star Media Nusantara for talent management of 400+ artists, multi-channel networks (MCN) with 200+ creators reaching 241.7 million YouTube subscribers and 57.4 billion views, music labels, and publishing; content production infrastructure like Movieland studios in SEZ MNC Lido City, West Java, with 82% construction completion supporting efficient filming of series, FTVs, and ads; and IP monetization through licensing, NFTs, and distribution.
Recent developments include robust digital revenue growth of 2% year-over-year to Rp1,947 billion for 9M-2024 driven by RCTI+, iNews Media Group portals, and social media, with integrated ad sales bundling FTA TV and RCTI+ starting November 2024; consolidation of news operations into iNews Media Group enhancing efficiency across FTA/pay TV, radio, social media, and portals; Movieland operationalization for TV series and ad productions like Cinta Berakhir Bahagia and 20 Ramadan FTVs; overall 9M-2024 revenue of Rp5,967 billion; PT Global Mediacom's release of 80.52 million shares in October 2024 reducing its stake to 39.7%; and strategic emphasis on digital transformation, audience share leadership at 36.6% all-time for FTA TV, and content market dominance in infotainment (74%), reality (87.7%), animation (34%), and dramas (33.2%).