- Business
- Bettermoo(d) Food Corporation (Ticker: MOOO.CN) develops and markets plant-based dairy alternatives, focusing on innovative moo-free milk, cheese, yogurt, and ice cream products designed to replicate the taste and texture of traditional dairy while catering to vegan, lactose-intolerant, and environmentally conscious consumers. The company offers core products including MooMilk (a pea protein-based milk in whole, 2%, and skim varieties), MooCheese (shredded, sliced, and block formats with cheddar, mozzarella, and cream cheese options), MooYogurt (Greek-style and regular in multiple flavors), and MooIceCream (premium pints and bars in flavors such as vanilla bean, chocolate fudge, and strawberry swirl); it also provides private-label manufacturing services for retailers and foodservice operators. Headquartered in Vancouver, Canada, Bettermoo(d) was founded in 2018 and operates production facilities in British Columbia and Ontario, with distribution across North America, select European markets including the UK and Germany, and expanding into Asia-Pacific regions such as Australia and Japan; the company serves retail grocery chains, foodservice providers, and direct-to-consumer channels through e-commerce.
In the alternative dairy segment of the plant-based food industry, Bettermoo(d) targets health-focused millennials, families seeking sustainable options, and institutions prioritizing non-GMO, allergen-free products; its business model emphasizes vertical integration from ingredient sourcing (primarily peas, oats, and nuts) to finished goods, supported by proprietary fermentation technology for improved creaminess and nutrition profiles. Subsidiaries include Bettermoo Ingredients Ltd., which supplies protein isolates to other food manufacturers.
Recently, in late 2024, Bettermoo(d) announced a strategic partnership with a major North American grocery retailer to launch exclusive MooCheese varieties in 1,500 stores, marking its largest retail expansion to date; the company secured a CAD 25 million funding round in Q3 2025 led by a prominent venture capital firm specializing in agtech, earmarked for scaling production capacity by 50% and entering the U.S. Midwest market. Additionally, Bettermoo(d) acquired a small oat-based dairy startup in early 2025 to bolster its MooYogurt line with new probiotic formulations, and introduced MooPro, a B2B protein powder line for sports nutrition brands, reflecting a shift toward diversified revenue streams beyond retail consumer products. These developments position the company for accelerated growth amid rising global demand for dairy-free alternatives.