- Business
- Moshi Moshi Retail Corporation Public Company Limited engages in the retail and wholesale of lifestyle products in Thailand. The company offers a wide range of approximately 13 product categories including home furnishings; stationery; bags; plush toys; apparel; fashion products; beauty products; cosmetics; IT gadgets; toys; food and snacks; pet accessories; and others, with many items produced under its own brand and exclusively designed for sale in its stores. It operates 189 Moshi Moshi stores, one GIANT discount store, one OK Station wholesale gift and stationery outlet, and three Garlic stores featuring chic lifestyle products, alongside sales through online platforms such as Shopee and Lazada and pop-up stores nationwide, targeting everyday consumers across all regions of Thailand. Founded in 1973 and headquartered in Bangkok, the company, formerly known as Moshi Moshi Japan Company Limited, became a public company listed on the Stock Exchange of Thailand under the ticker MOSHI in December 2022 following a name change in July 2022. Recent developments include the acquisition of OK Station in April 2023 to bolster its Sampeng market presence; the launch of Garlic stores in 2023 and expansion to three locations; a joint venture with Index Creative Village Public Company Limited in April 2024, effective July 2024, to organize Hello Kitty and Sanrio character exhibitions; the introduction of standalone Moshi stores starting February 2024 with five operational by year-end and further big-size formats in 2025 reaching five standalone stores; and new licensed product collections in 2025 such as Moshi Moshi x Moodeng, Moshi Moshi x Monsty Planet, Moshi Moshi x Aespa, alongside expansions with Disney's Toy Story and Chip 'n' Dale, We Bare Bears, OHIGE no PON, Hello Kitty's Cinnamoroll and My Melody, and Peanuts Snoopy & Friends.