- Business
- Moncler S.p.A. (MOV.F) designs, manufactures and distributes luxury apparel, footwear, eyewear, accessories, bags, backpacks and perfumes primarily under the Moncler and Stone Island brands; core offerings encompass Moncler Collections for men's, women's and children's versatile outerwear, knitwear and complementary items blending mountain heritage with urban style, Moncler Grenoble high-performance lines including High Performance, Performance & Style, Après-Ski and Day-namic categories featuring advanced down-filled jackets, Trailgrip footwear and technical garments, Moncler Genius co-created collections with external designers emphasizing innovation and cultural relevance, alongside Stone Island's material-research-driven apparel focused on extreme fabric treatments, garment dyeing and functional menswear derived from uniform aesthetics; the company operates 286 directly operated Moncler stores and 90 Stone Island stores across Europe, the Middle East, Africa, Americas and Asia where it generates approximately 35%, 15% and 50% of sales respectively, complemented by wholesale channels, e-commerce platforms and digital flagships. Founded in 1952 in Monestier-de-Clermont near Grenoble, France by René Ramillon and André Vincent as a producer of mountain sports clothing, Moncler relocated its headquarters to Milan, Italy under Italian entrepreneur Remo Ruffini who acquired the brand in 2003 and repositioned it as a global luxury player; Ruffini chairs and leads the Moncler Group formed in 2021 incorporating Stone Island acquired that year from Sportswear Company S.p.A. In recent developments, LVMH invests in a 10% stake of Double R, the vehicle holding Chairman Ruffini's 15.8% Moncler interest, securing a board seat in September 2024; the company inaugurates a Veneto-region knitwear production plant in 2024 to internalize more manufacturing and boost sustainability; launches redesigned AI-powered Moncler.com in September 2025 with personalization, immersive storytelling, conversational search and styling tools available in 38 countries; reports record 2024 revenues exceeding 3.1 billion euros with double-digit direct-to-consumer growth, 29.5% EBIT margin and 1.3 billion euros net cash; expands e-commerce in Australia and China via JD alongside Stone Island's platform internalization and global campaign; and hosts landmark events including Moncler Genius' City of Genius in Shanghai drawing 57 million livestream views and Moncler Grenoble experiences in St. Moritz.