- Business
- PT Mustika Ratu Tbk engages in the manufacturing and marketing of herbal-based healthcare and beauty products in Indonesia. The company offers a wide range of core products and services, including jamu traditional herbal medicines under brands such as Mustika Ratu and Sidomuncul; cosmetics and skincare lines like Putri; personal care items encompassing shampoos, soaps, and body lotions; health supplements and tonics; as well as spa and wellness services through its chain of Mustika Ratu Spa outlets. These offerings target consumer markets focused on natural, traditional Indonesian remedies and modern beauty solutions, with operations primarily in Indonesia and select exports to Asia and beyond.
Founded in 1972 and headquartered in Jakarta, Indonesia, PT Mustika Ratu Tbk lists its shares on the Indonesia Stock Exchange under the ticker MRAT.JK. The company operates through segments including healthcare products, cosmetics, personal care, and services, serving retail consumers, pharmacies, and spa customers across domestic markets with international distribution in countries like Malaysia, Singapore, and the Middle East.
In recent developments within the last 1-2 years, PT Mustika Ratu Tbk has pursued strategic expansions, including enhanced digital marketing initiatives and e-commerce platform integrations to boost online sales amid post-pandemic recovery. The company announced new product launches in herbal immunity boosters and sustainable packaging lines in 2024, alongside partnerships with local distributors for wider archipelago coverage. Additionally, it underwent operational restructuring to optimize supply chains and reduce costs, reporting improved financial performance in its latest quarterly results as of Q3 2025.