- Business
- PT MNC Digital Entertainment Tbk (MSIN.JK) operates as an Indonesia-based media content provider, specializing in the production, development, and distribution of content and intellectual properties across multi-platforms including free-to-air TV, pay-per-view TV, catch-up TV, over-the-top TV, video-on-demand, cinemas, and internet protocol television; it offers drama series, films, infotainment, reality and game shows, animation, original content for OTT platforms, music labels, advertising agency services, content and IP licensing, talent management, social media via multi-channel networks, and operates two OTT superapps, RCTI+ (AVOD) and Vision+ (SVOD), along with four online portals. The company, founded in 2000 as PT Bhakti Media International and formerly known as PT MNC Studios International Tbk before changing its name in March 2022, maintains headquarters at Gedung MNC Pictures, Komplek MNC Studios, Jl. Raya Perjuangan No. 1, Kebon Jeruk, West Jakarta, Indonesia, and functions as a subsidiary of PT Media Nusantara Citra Tbk, consolidating digital-based businesses within MNC Media; it employs approximately 770 people and leverages advanced production facilities like the 21-hectare Movieland outdoor complex in MNC Lido City Special Economic Zone. MSIN primarily serves the Indonesian entertainment market with diversified monetization across FTA TV, pay TV, OTT, social media, and cinemas, reporting over 607 million social media subscribers and 110 million monthly active users on its OTT platforms as of mid-2024. Recent developments include the September 2024 strategic acquisition of a stake in PT Tripar Multivision Tbk (RAAM), enhancing content production synergies, cost efficiencies via Movieland, diversified monetization channels, and cinematic distribution through RAAM's 13 locations across Java, Sumatra, Kalimantan, and Sulawesi; in late 2025, its Vision+ platform launched a Combo Asia subscription package in partnership with iQIYI, combining sports and Asian entertainment streaming.