- Business
- Midsona AB (publ) develops, produces, markets and distributes health and well-being products focused on natural, organic and plant-based foods; its core offerings encompass organic products including brands such as Urtekram, Kung Markatta, Davert, Celnat, Vegetalia and Happy Bio; health foods and dietary supplements; consumer health items like vitamins, minerals and herbal supplements; sports nutrition under Gainomax; and contract manufacturing services alongside licensed and business-to-business brands. The company operates through three divisions—Nordics (Sweden, Norway, Denmark, Finland), North Europe (primarily Germany) and South Europe (France, Spain)—targeting consumers and retailers via grocery trade, health food stores and other channels across Europe with leading positions in the Nordics and expanding presence elsewhere. Founded in 1892 as Wilh Sonesson and headquartered in Malmö, Sweden, Midsona lists on Nasdaq Stockholm under ticker MSON B and emphasizes sustainability with a net-zero target by 2045 validated by the Science Based Targets initiative. Recent developments include the appointment of Henrik Hjalmarsson as President and CEO in June 2025; a new long-term financing agreement with Nordea Bank in June 2025 for a SEK 950 million credit line incorporating global cash management; implementation of a new strategy for the Earth Control brand focused on the Nordics; growth initiatives for Friggs via product launches; an operational excellence program enhancing factory efficiency and specialization; group-wide purchasing coordination; and a partnership with RELEX Solutions announced in 2024 to unify supply chain processes including machine learning-driven demand planning and S&OP. In July 2025, a fire damaged part of its plant-based protein production facility in Castellcir, Spain—affected annual sales value around SEK 75 million—with insurance coverage for property damage and business interruption.