PUC Bhd
MMYX:PUC0.04
MYR
+0.01
(+14.29%)
PUC Bhd
MYX:PUC
(Bursa Malaysia)
Recent
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0.04
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div
yld
- -
ROIC.AI
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- Business
- PUC Berhad is an investment holding company that provides digital media and marketing services, financial technology solutions, e-commerce ecosystem platforms, enterprise information technology services, and renewable energy solutions. Founded in 1997 and headquartered in Petaling Jaya, Malaysia, the company operates primarily in Malaysia and the broader Southeast Asian region. PUC Berhad segments its core operations into Omnichannel Media, Financial Technology, E-Commerce, Information Technology, and Renewable Energy. Its comprehensive portfolio of products and services includes digital advertising and performance marketing; integrated media planning and media buying; creative content development and branding services; out-of-home and digital out-of-home advertising; electronic payment gateways and merchant acquiring services; digital wallet and e-payment systems under the Presto brand; multi-partner loyalty reward aggregation and points-exchange platforms; digital micro-financing and lending solutions; social commerce and e-commerce marketplace management; digital vouchers and e-gift card distribution; custom software development, systems integration, and enterprise IT infrastructure maintenance; and the operation and maintenance of solar photovoltaic power plants supplying renewable electricity under the national feed-in tariff framework. In recent developments, PUC Berhad has advanced its strategic focus on fintech and digital services through key corporate transactions, including proposed acquisitions of fintech and IT solution providers such as Alevate Capital and Alevate Solutions to strengthen its digital lending and software development capabilities. Furthermore, the company has expanded its Presto digital loyalty ecosystem through strategic partnerships with major retail and digital wallet loyalty programs, enhanced its omnichannel marketing capabilities with artificial intelligence-driven advertising tools, and implemented capital rationalization initiatives to support technology platform scalability and regional market growth.