Sorento Capital Bhd.
MMYX:SORENTO0.70
MYR
+0.01
(+0.72%)
Sorento Capital Bhd.
MYX:SORENTO
(Bursa Malaysia)
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0.70
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ROIC.AI
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- Business
- Sorento Capital Berhad is a Malaysia-based investment holding company primarily engaged in the marketing, distribution, and wholesale of bathroom and kitchen sanitary ware, fixtures, and accessories. Founded in 2005 and headquartered in Shah Alam, Selangor, Malaysia, the company operates across two principal commercial divisions: project sales catering to property developers, main contractors, and interior designers for residential, commercial, and hospitality developments; and retail distribution serving an extensive network of independent retail dealers, home improvement merchants, and e-commerce platforms. The company offers a comprehensive product portfolio categorized into bathroom sanitary ware, kitchen appliances, and plumbing accessories. Its core product offerings include ceramic sanitary ware, comprising water closets, wash basins, urinals, and bidets; bathroom fittings and fixtures, comprising shower sets, concealed mixer systems, bathtub faucets, exposed shower columns, sensor taps, and thermostatic valves; bathroom furniture and accessories, comprising vanity cabinets, LED mirrors, towel racks, robe hooks, soap dispensers, and floor drains; kitchen sanitary products, comprising stainless steel and granite composite kitchen sinks, pull-out kitchen mixer taps, and sink accessories; and kitchen appliances, comprising gas hobs, induction cooktops, slim cooker hoods, chimney hoods, built-in ovens, and microwave ovens. Sorento Capital Berhad markets its products under proprietary in-house brands, including Sorento, Mocha, Cabana, and Rhiss, which target various consumer price segments ranging from mass-market affordable lines to mid-to-high-end luxury segments. Additionally, the company serves as an authorized third-party distributor for established international designer sanitary ware brands, including Bravat. Geographically, Sorento Capital Berhad conducts its primary operations across Peninsular Malaysia and East Malaysia through centralized warehousing and logistics networks, while also distributing to regional export markets including Brunei. In recent developments, Sorento Capital Berhad completed its Initial Public Offering (IPO) and debuted on the ACE Market of Bursa Malaysia Securities Berhad in October 2024, raising gross proceeds of approximately RM57.4 million to accelerate business expansion. The company is actively executing strategic growth initiatives, including the geographical expansion of its retail dealer network into northern and southern regions of Malaysia, investment in brand-building and digital marketing campaigns, and upgrading operational infrastructure with modernized warehouse management and enterprise systems. In addition, the company has expanded its commercial project pipeline by securing supply agreements with notable property developers for township and multi-unit residential developments, while enhancing its product portfolio with the introduction of eco-friendly and smart sanitary ware lines, such as intelligent electronic bidet toilets, water-saving touchless sensor faucets, and contemporary matte-finish designer fixtures.