- Business
- NORMA Group SE manufactures and sells engineered joining technology solutions, including hose clamps, quick connectors, retaining clamps, pipe couplings and fluid-handling components made from carbon steel, stainless steel and plastic or rubber; these products serve mission-critical applications in mobility, new energy, industry applications, infrastructure, machinery, aviation, shipping and construction. The company operates through two primary strategic business units, Industry Applications and Mobility & New Energy, with production sites and sales offices spanning Europe, the Americas and Asia-Pacific; it serves more than 10,000 customers across 100 countries with over 40,000 product solutions under brands such as ABA, Breeze, Connectors, Serflex, Serratub, Terry and Torca. Founded in 2006 through the merger of Rasmussen GmbH (established 1949) and ABA Group (established 1896), NORMA Group SE maintains headquarters in Maintal, Germany, near Frankfurt, and trades on the Frankfurt Stock Exchange's Prime Standard as a SDAX constituent with approximately 7,300 employees.
In September 2025, NORMA Group signed an agreement to divest its Water Management business unit, comprising irrigation systems, rainwater management products and water infrastructure components generated approximately EUR 300 million in 2024 sales, to Advanced Drainage Systems Inc. for an enterprise value of USD 1.0 billion, with closure anticipated in Q1 2026; this transaction will yield net cash inflow of EUR 620-640 million primarily for debt reduction, targeted acquisitions in Industry Applications and shareholder returns including potential share buybacks. The divestiture advances NORMA Group's multi-year transformation into a focused supplier of advanced joining technology, complemented by the Transformation 2025-2028 program encompassing efficiency measures, administrative cost reductions, site optimizations and accelerated growth initiatives expected to yield annual savings of EUR 82.5-91.5 million by 2028. Birgit Seeger assumed the CEO role in November 2025, succeeding Mark Wilhelms, amid these strategic shifts.