- Sector
- Financial Services
- Industry
- Asset Management - Leveraged
- Address
- 205 Hudson Street, 7th Floor New York NY United States of America 10013
- IPO Date
- Jul 15, 2025
- Business
- GraniteShares 2x Long NOW Daily ETF (NOWL) is an actively managed exchange-traded fund that seeks daily investment results, before fees and expenses, equal to 200% of the daily percentage change of the common stock of ServiceNow Inc. (NASDAQ: NOW); the fund achieves this leveraged exposure primarily through swaps, options, and direct holdings in the underlying stock, focusing on a single information technology stock rather than a diversified portfolio. Launched on July 14, 2025, and listed on Nasdaq, NOWL targets high-conviction investors seeking magnified daily returns from ServiceNow, a Santa Clara, California-based provider of cloud-based AI solutions for business workflow transformation via its Now Platform, which supports IT service management, security operations, HR delivery, customer experiences, and custom low-code applications; the ETF operates in the U.S. market with a net expense ratio of 1.50% and no front-end or deferred loads.
GraniteShares, the ETF's issuer, is a New York City-headquartered global asset manager founded in 2016 by William Rhind with backing from Bain Capital Ventures; the firm specializes in innovative exchange-traded products including leveraged and inverse single-stock ETFs/ETPs, commodity funds such as physically backed gold and platinum ETFs, high-income strategies, and disruptive technology exposures like FAANG equity baskets, with products listed on U.S., UK, German, French, and Italian exchanges and over $10.9 billion in assets under management as of late 2025.
In recent developments, GraniteShares launched NOWL alongside two other 2x long single-stock ETFs—PDDL on PDD Holdings and AVGU on Broadcom—in July 2025 as part of its expanding leveraged lineup; the firm has aggressively grown its YieldBOOST options income suite with multiple new ETFs in 2025 targeting high-growth sectors including quantum computing (RGYY on Rigetti, QBY on D-Wave in November), RIOT Platforms and Hims & Hers (RTYY, HMYY in December), Alphabet (GOU on GOOGL in December), and others like MARA and IONQ, pushing YieldBOOST AUM past $650 million; additionally, GraniteShares announced weekly distributions for several YieldBOOST ETFs on December 4, 2025, underscoring its shift toward income-generating strategies layered on leveraged single-stock exposure.