Purple Style Labs Limited
500.35
INR
-16.45
(-3.18%)
Purple Style Labs Limited
NSE:PERNIASPOP
(National Stock Exchange of India)
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500.35
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- Purple Style Labs Limited is an India-based omnichannel luxury fashion house and multi-designer retail platform that curates, markets, and distributes high-end designer apparel, bridal couture, fine jewelry, and luxury lifestyle accessories. Founded in 2015 and headquartered in Mumbai, India, the company operates primarily through its flagship multi-designer platform, Pernia's Pop-Up Shop, alongside its proprietary designer label Wendell Rodricks. Purple Style Labs provides a comprehensive portfolio of luxury fashion products and services, organized systematically into: women's luxury apparel, comprising designer lehengas, bridal wear, sarees, anarkalis, evening gowns, fusion wear, and pret-a-porter collections from prominent Indian couturiers; men's luxury fashion, including sherwanis, bandhgalas, kurta sets, tuxedos, and tailored evening wear; fine and fashion jewelry, encompassing uncut diamond pieces, polki jewellery, temple jewelry, statement necklaces, earrings, and handcrafted bridal ornaments; fashion accessories, including artisanal footwear, designer handbags, clutches, potlis, and stoles; home and living decor collections; and retail services, including bespoke bridal styling, private styling consultations, global multi-designer trunk exhibitions under Pernia's Pop-Up Show, and worldwide e-commerce fulfillment. The company serves global luxury consumers across more than 100 countries via its digital commerce infrastructure and operates a growing international network of physical experience centers and flagship stores, with domestic locations in Mumbai, New Delhi, Bengaluru, Hyderabad, Kolkata, Chennai, Ahmedabad, Surat, and an international flagship boutique located in London, United Kingdom. In recent operational developments, Purple Style Labs has accelerated its international brick-and-mortar retail footprint with the opening of international stores in prestigious global markets including London's Mayfair district; secured substantial multi-million dollar growth financing rounds backed by prominent institutional investors and family offices to scale its omnichannel footprint; launched dedicated standalone luxury menswear formats under Pernia's Pop-Up Studio Men; corporate restructured into a public limited enterprise to support capital market and long-term expansion initiatives; and expanded its portfolio of acquired designer labels through the revitalization and category expansion of the Wendell Rodricks resort-wear fashion house.