- Business
- Me Today Limited Me Today Limited (NZX: MEE.NZ), founded in 2007 and headquartered in Auckland, New Zealand, produces, sells, and markets premium health and wellbeing products, including supplements for general health, relaxation, sleep support, stress care, muscle relaxation, immune function, joint comfort, brain focus, energy production, urinary tract health, hair, skin, and nail health; skincare products such as cream cleansers, moisturizers, serums, eye creams, and night creams; and manuka honey under its own brand, while also acting as an agent for third-party health suppliers. The company operates in New Zealand as its core market, with international expansion into the United States, Europe, China, Japan, the UAE, and Ireland through strategic partnerships, including an ongoing collaboration with Nutrition Family Company in China that achieved revenue targets in fiscal year 2025 and triggered a 20% ownership stake in the Me Today China trademark. In recent developments, Me Today completed a $2.2 million non-renounceable rights issue in October 2025, exceeding expectations with subscriptions from major shareholders Baker Investment Trust and Sinclair Investment Trust to fund brand investment, international sales growth, research, new product development—including 10 launches in fiscal 2025 and seven more in October 2025—and working capital; it also issued Series 1 and Series 2 warrants exercisable at 6 cents per share in 2026 and 2027, respectively, ring-fenced its King Honey operations in early 2024 following their liquidation in July 2025 with no ongoing financial obligations, and shifted manuka honey sourcing to more cost-effective contract packers.