Eagle Football Group SA Eagle Football Group SA (formerly Olympique Lyonnais Groupe SA ) operates as a holding company primarily managing the Olympique Lyonnais professional men's and women's football clubs and their Parc Olympique Lyonnais stadium, also known as Groupama Stadium. The group generates revenue through ticketing; media and marketing rights; sponsoring and advertising; brand-related revenue including derivative products such as merchandise, OL Images licensing, watches, goodies, and car accessories; events hosting major sporting, cultural, and corporate activities; and player trading via its elite OL Academy, one of Europe's best for recruiting and developing young talent. Founded in 1999 and headquartered at 10 Avenue Simone Veil in Décines, near Lyon, France, the company serves fans, sponsors, broadcasters, and event organizers primarily in France with expanding entertainment and media sector operations.
Eagle Football Group SA belongs to the Eagle Football Holdings multi-club ownership model controlled by American businessman John Textor, with Eagle Football Holdings Bidco Limited holding 87.69% of its share capital as of June 30, 2024. In 2024, the company rebranded from OL Groupe to Eagle Football Group, reflecting its integration into the broader group structure. Recent developments include a €83 million cash injection from Eagle Football Holdings between late 2024 and January 2025 to support operations, alongside plans for cost rationalization, player sales, and capital from potential divestitures such as a stake in Crystal Palace Football Club and a parent company IPO on the New York Stock Exchange.