- Business
- Orient Bell Limited manufactures and markets ceramic and vitrified tiles under the Orientbell brand; its product portfolio encompasses glazed wall tiles, floor tiles, digital vitrified tiles, polished vitrified tiles, double charged vitrified tiles, and designer series including wooden, marble, stone, and 3D designs, complemented by adhesives such as Masterbond; the company offers over 3,000 unique designs and 4,000 SKUs distributed through more than 2,000 channel partners, exclusive Orient Bell Tile Boutiques (OBTBs), and online visualization tools like TriaLook. Incorporated on May 18, 1977, as Orient Ceramics and Industries Limited and renamed Orient Bell Limited following the 2010 acquisition of Bell Ceramics, the company maintains its headquarters in New Delhi with manufacturing facilities in Sikandrabad, Uttar Pradesh; Hoskote, Karnataka; and Dora, Gujarat, achieving a total installed capacity of approximately 42.4 million square meters annually including joint ventures; it also utilizes outsourced facilities in Morbi, Gujarat. Operations span the domestic Indian market across residential, commercial, and institutional segments, emphasizing sustainability through zero-waste water release, process waste recycling, and renewable energy initiatives. Recent developments include the FY24 commissioning of GVT Line 2 at the Dora plant ahead of schedule adding 3.3 million square meters capacity to target southern and western markets; addition of 70 new OBTBs to enhance retail reach; strategic renewable energy Power Purchase Agreement with Sunsure Solarpark Sixteen Private Limited for the Sikandrabad plant; consolidation of banking with State Bank of India alongside existing lenders; and maintenance of associate relationships with Proton Granito Private Limited and Corial Ceramic Private Limited.