- Business
- Orient Electric Limited manufactures and markets a broad portfolio of consumer electrical products including ceiling fans, table fans, wall fans, exhaust fans, pedestal fans and airflow systems; lighting solutions encompassing LED lamps, battens, downlighters, panels, strips, consumer luminaires, professional lighting and CFL/FTL products; home appliances such as air coolers, water heaters, room heaters, juicer mixer grinders, mixer grinders, toasters, electric kettles, induction cooktops, rice cookers, irons and small kitchen appliances; and switchgears comprising miniature circuit breakers, residual current circuit breakers, isolators, distribution boards and wires & cables. The company, part of the CKA Birla Group and founded in 1954 with roots tracing to the erstwhile Calcutta Electrical Manufacturing Company, is headquartered in New Delhi, India, and operates manufacturing facilities in Kolkata, Faridabad, Hyderabad, Noida and Guwahati. Orient Electric exports fans to over 30 countries and serves domestic markets through a network reaching more than 125,000 retail outlets across 450 cities, targeting residential, commercial and institutional customers in the lifestyle electrical solutions segment. Recent developments include the launch of a next-generation BLDC ceiling fan range featuring over 40 stylish color options, whisper-quiet performance and smart voice control in July 2025; introduction of a new production line for miniature circuit breakers at its Noida switchgears plant in May 2024; expansion into IoT-enabled products for consumer and commercial lighting announced in 2024; entry into the wires and cables business to bolster its switchgear portfolio; a strategic partnership with quick-commerce platform Zepto in April 2025 for rapid delivery of summer essentials; and appointment of Arvind Vats as Chief Financial Officer and Chief Risk Officer effective January 2025 alongside outperformance in Q2 2025 earnings with 16.5% revenue growth.