Overstock.com, Inc. (OSTKO) operates as an online retailer specializing in discounted home goods and consumer products through its e-commerce platforms. The company offers furniture, area rugs, bedding and bath items, home decor, lighting, kitchen and dining products, apparel and footwear, jewelry and watches, electronics, home improvement supplies, luggage, storage solutions, kids and baby gear, pet products, sports and entertainment collectibles; it also provides advertising services to businesses, multi-channel fulfillment via its Supplier Oasis platform, and blockchain-based financial applications through tZERO and Medici Ventures segments. Overstock.com, Inc. primarily serves middle-income consumers aged 25-54 in the United States, with limited international sales, and generates most revenue from partner-supplied merchandise. Founded in 1997 and headquartered in Midvale, Utah, the company conducts operations through websites including overstock.com, o.co, and overstock.ca. In recent developments, Overstock relaunched its flagship website in March 2024 with a new design, expanded inventory including closeouts, liquidation, factory direct, and reverse logistics merchandise, and announced a strategic content partnership with X to enhance customer acquisition; it also plans luxury expansions into fine jewelry and watches featuring brands like Rolex and Patek Philippe in 2025, alongside physical retail initiatives via alliance with Kirkland's.