- Business
- Sheng Siong Group Ltd is a Singapore-based retailer primarily engaged in supermarket operations. The company operates a chain of grocery stores across Singapore, offering a broad range of products including live, fresh and chilled produce such as seafood, meat, fruits, and vegetables; dairy products; processed, packaged, frozen, and preserved food items; and general merchandise including toiletries and essential household products. Sheng Siong also markets over 1,500 products under approximately 23 house brands and provides online grocery shopping and delivery services via its allforyou.sg e-commerce platform. The group operates through wholly owned subsidiaries including Sheng Siong Supermarket Pte Ltd and C M M Marketing Management Pte Ltd.
Founded in 1985 and headquartered in Singapore, Sheng Siong Group has grown to operate 85 stores as of 2025. The company remains focused on expansion within Singapore, opening 10 new stores in 2025 with plans for further openings, including a new store at Leisure Park Kallang in the fourth quarter of 2025. Recently, Sheng Siong accepted a lease from JTC to establish a new distribution centre and headquarters at Sungei Kadut, designed to support up to 120 supermarkets, marking a significant upgrade in logistics and operational capacity to fuel its expansion plans.
In terms of strategic developments, Sheng Siong has continued to optimize its supply chain by diversifying suppliers to enhance resilience against external disruptions and improve efficiency through automation and technology. Despite ongoing challenges such as high manpower costs due to regulatory wage models and compliance costs related to sustainability and climate reporting, the company has demonstrated profitability improvements, with revenue rising 14.4% year-on-year to S$415.5 million and net profit increasing 12% to S$43.8 million in the third quarter of fiscal year 2025. The company’s strategic initiatives underscore a focus on maintaining a value-for-money proposition to appeal to cost-conscious consumers in a competitive Singapore supermarket sector.
Sheng Siong operates exclusively in Singapore, targeting a broad domestic consumer base through its physical stores and online platform. Listed on the Singapore Exchange since 2011 under the ticker OV8.SI, Sheng Siong continues to strengthen its market position in the retail grocery sector through steady store rollouts, technology adoption, and enhanced supply chain capabilities to support sustainable growth.