Mopals.com, Inc. Mopals.com, Inc. (PALS) operates as a development-stage Internet and mobile brand loyalty social media company focused on brand ambassadorship, big data, and machine learning in Canada and the United States. The company offers MoPals, a multi-platform social media loyalty application and service that bridges social media engagement and rewards programs; it integrates with platforms such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest to enable merchants to deliver customized, targeted brand promotions based on user-volunteered data; and it plans to utilize an exclusive digital currency, MoCoins, to incentivize consumer purchases at participating businesses alongside social activities that boost brand value. Operations are conducted primarily through its subsidiary, Mopals Canada Inc., with headquarters located at 109 Atlantic Avenue, Suite 308, Toronto, Ontario M6K 1X4, Canada; the company maintains a sales and software development team aimed at user acquisition, retail partnerships, and platform expansion across North America. Originally founded in 2012 as MortgageBrokers.com Holdings Inc., it changed its name to Mopals.com, Inc. in March 2013 to reflect its pivot to social loyalty technology; recent efforts include securing investment capital through private placements, such as a stock purchase agreement for 1,000,000 shares at $0.25 per share, and entering investment banking agreements targeting up to $15 million to support growth plans for over 10 million members and 10,000 business locations within 36 months.