- Business
- PointsBet Holdings Limited (ASX: PBH) operates as an online sports betting and iGaming company, offering sports betting, casino games, horse racing wagering, and esports betting through its proprietary technology platform. The company provides fixed-odds sports wagering on major leagues including NFL, NBA, MLB, NHL, soccer, and tennis; live in-play betting; daily fantasy sports; online casino services featuring slots, table games, and live dealer options under brands like PointsBet Casino; and fixed-odds horse racing products. PointsBet serves retail and professional sports bettors, casino enthusiasts, and esports fans via mobile apps, websites, and retail sportsbooks, with operations spanning Australia, Canada, the United States, United Kingdom, and Ireland; it maintains headquarters in Melbourne, Australia, where it was founded in 2015.
In North America, PointsBet expanded through retail sportsbook partnerships and online launches in states like New Jersey, Pennsylvania, Indiana, Iowa, Colorado, Illinois, Michigan, Ontario, and Louisiana. The company launched its U.S. operations in 2019 following strategic market entries and technology integrations for same-game parlays and micro-betting features. PointsBet targets a broad customer base including recreational bettors and high-volume players with promotional offers, loyalty programs, and personalized betting experiences powered by AI-driven odds and risk management tools.
Recent developments include the 2023 acquisition of full ownership of its Canadian operations and continued U.S. market penetration amid regulatory expansions; in 2024, PointsBet announced strategic partnerships for technology licensing and explored mergers amid industry consolidation. The company restructured its U.S. business through a 2023 asset sale to FanDuel Group, retaining technology and international focus while shifting to B2B software licensing for sportsbooks. These moves enable PointsBet to leverage its award-winning platform for global expansion and new product innovations like expanded esports and virtual sports offerings.