- Business
- AmeriTrust Financial Technologies Inc., operating as a financial technology innovator, primarily develops and deploys a comprehensive cloud-based transaction ecosystem for the automotive sector. Formerly known as PowerBand Solutions Inc., the company initiated its name change to AmeriTrust Financial Technologies Inc. and transitioned its TSX Venture Exchange ticker from PBX.V to AMT.V on October 23, 2024. This integrated platform is designed to facilitate seamless transactions among consumers, dealerships, financing entities, and original equipment manufacturers (OEMs) across North America, with a strategic emphasis on the United States market. The firm's offerings include Drivrz Financial, a marketplace specializing in vehicle leasing, particularly for pre-owned models, which serves as its core growth area. Additionally, AmeriTrust provides DrivrzXchange, an online auction system for both wholesale buyers and retail consumers, alongside DrivrzLane, a digital retail solution crafted to support dealership sales. The platform is further enhanced by a standardized appraisal process, market intelligence reporting, and a dedicated finance portal. AmeriTrust generates revenue predominantly from lease originations and associated servicing, software subscription fees, and sales facilitated through its auction platforms. The company recently announced a national lease partnership with myAutoloan.com in November 2025 and is actively pursuing AI initiatives, including the hiring of a data scientist in February 2025. AmeriTrust Financial Technologies Inc. is based in Burlington, Ontario, Canada.