- Business
- Pico Far East Holdings Limited is an investment holding company principally engaged in the provision of total brand activation services, including exhibition, event and brand activation; visual branding activation; museum and themed entertainment; and meeting architecture activation. The group offers comprehensive solutions such as designing and fabricating exhibition stands, museum interior fit-outs, advertising signs, and experiential marketing campaigns that integrate content, community, creative and data strategies to deliver integrated brand experiences across multiple channels, platforms and touchpoints; it also organizes exhibitions and conferences, provides hall management services, event technology integration, and experience data analytics through proprietary tools like Experience Pulse. Pico operates a global network across 36 cities in 22 countries, including key regions in Asia, North America, the Middle East, Australasia, and Europe, targeting diverse clients in resilient industries with a workforce of approximately 2,700 full-time staff; founded in 1969, the company is headquartered at Pico House, 4 Dai Fu Street, Tai Po Industrial Estate, New Territories, Hong Kong, and listed on the Hong Kong Stock Exchange (stock code: 752.HK) with OTC ticker PCOFF. In recent developments, the group achieved record revenue of HK$6,327 million for the year ended October 31, 2024, up 18.8% year-over-year, alongside a 56.8% increase in profit attributable to owners to HK$357.6 million; it strategically disposed of its 45% equity interest in InfocommAsia Pte Ltd. in Singapore to refocus on core activities and acquired the remaining 40% stake in Infinity Marketing Team, LLC in California on May 31, 2024, attaining full ownership to expand U.S. marketing, event management, and promotional capabilities.