- Business
- Perion Network Ltd. (NASDAQ: PERI; TASE: PERI.TA) is an Israel-based global technology company that provides AI-powered digital advertising solutions to brands, agencies, publishers and retailers worldwide. Founded in 1999 and headquartered in Tel Aviv, the company operates its Perion One unified platform across Web, Social (including Facebook, Instagram, TikTok and YouTube), Audio, Digital Out-of-Home (DOOH), Mobile, Connected TV (CTV), Video and search channels; core offerings include the Wildfire Publisher Platform for traffic monetization via partnerships with Microsoft Bing, Facebook and Taboola, High Impact Advertising (HIA) with immersive creative formats, Actionable Performance Monitoring (APM) for social campaign management, programmatic real-time bidding and audience targeting technologies, cookieless SORT targeting solutions, search monetization with privacy-focused browser extensions, and Perion Algo for custom AI-driven bidding optimization across walled gardens and DSPs like Google DV360 and The Trade Desk. Perion maintains offices in New York, Los Angeles, London, Chicago, Boston, Atlanta, Toronto, Montreal and Kyiv, serving enterprise clients including Fortune 500 companies with a focus on performance marketing, retail media and cross-channel ad optimization in North America (principal market), Europe and other regions. In May 2025, Perion acquired Greenbids, an advanced AI optimization platform, for $27.5 million upfront plus earnouts and retention incentives, integrating its custom algorithms as Perion Algo to expand into lower-funnel walled garden channels and enhance client retention with clients like Spotify and Accor; the company launched AI-driven SODA and DOOH Player solutions in 2025 to drive recurring revenue; reported Q3 2025 revenue of $110.5 million with 75% CTV growth and 26% DOOH growth; and expanded its share repurchase program to $200 million, underscoring confidence in long-term growth across high-potential verticals.