Wag! Group Co.
PETWW
NASDAQ Global Market0.00
USD
+0.00
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Wag! Group Co.
PETWW
(NASDAQ Global Market)
Recent
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0.00
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yld
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ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Wag! Group Co. operates as a technology-driven pet care platform providing a wide range of pet-related services and products. The company offers an online marketplace connecting pet owners with independent pet professionals for on-demand and scheduled services including dog walking, pet sitting, training, and overnight boarding. Its product portfolio extends to digital platforms such as Petted.com, a leading pet insurance comparison marketplace; Dog Food Advisor, a trusted pet food and treat advice platform; WoofWoofTV, a multimedia content provider reaching millions of social media followers; maxbone, a digital platform for modern pet essentials; and Furmacy, a veterinary prescription management software solution. The company targets pet owners across the United States largely and operates primarily through its mobile-first technology platform. Founded in 2014 and headquartered in San Francisco, California, Wag! Group Co. serves the growing consumer pet services industry with a comprehensive suite of both offline and online pet care solutions. In the last two years, Wag! Group Co. has executed multiple strategic expansions and operational enhancements. Notably, it completed the acquisition of Dog Food Advisor in early 2023 to broaden its reach into the pet food and treat advisory market. The company acquired Compare Pet Insurance, Inc., operator of PETINSURER.COM, expanding its footprint in pet insurance comparison services. Wag! launched Furscription, a software tool to simplify veterinary prescription processes, which it later sold to MWI Veterinary Supply Co. in 2025. The company forged strategic distribution partnerships in 2025 focused on expanding wellness and insurance comparison services via Petted, reducing marketing costs by shifting to partner-based customer acquisition and unlocking upsell opportunities in wellness plans. A significant recapitalization transaction in mid-2025 with Retriever LLC has strengthened its financial base, enabling continued operational stability and growth execution. Wag! Group Co. remains committed to expanding its digital ecosystem of pet care services and content while optimizing shareholder value through innovative technology integration. Wag! Group Co. is publicly traded under the ticker PET and maintains a workforce of approximately 60 to 70 employees. Its multi-faceted business model spans technology-enabled pet services, insurance and wellness marketplaces, pet food advisories, and pet product content and merchandising. The company’s operations are concentrated predominantly in the U.S. market but leverage digital platforms with nationwide reach, positioning it as a significant player within the pet care consumer services industry. The firm’s ongoing strategic initiatives emphasize technology innovation, customer experience enhancement, and cross-platform integration to capitalize on the growing pet wellness economy.