- Business
- Prime Focus Limited (PFOCUS.BO) is the world's largest independent integrated media services powerhouse, providing end-to-end creative and technical solutions to the global media and entertainment industry, including visual effects (VFX), animation, stereo 2D to 3D conversion, immersive experiences, digital intermediate, picture and audio post-production, production financing, advanced sound stages, equipment rental, and AI-powered cloud-enabled workflow tools such as CLEAR and CLEAR AI. The company operates through key divisions including DNEG for VFX and animation, ReDefine for creative services, Prime Focus Studios for production, and technology platforms focused on media ERP, localization, content restoration, compliance, and digital packaging. Founded in 1997 and headquartered in Mumbai, India, Prime Focus employs over 10,000 professionals across 23 cities in creative hubs spanning four continents and seven time zones, including Bengaluru, Chennai, Hyderabad, London, Los Angeles, Montréal, Sydney, Toronto, Vancouver, and Barcelona.
In recent developments, the company restructured its Asian operations in November 2025 by integrating Prime Focus DI and Advertising under ReDefine Asia to enhance creative services alignment. Prime Focus expanded its board and leadership in November 2025 with the appointments of Ms. Shalini Govil-Pai as Independent Director, Mr. Nishant Fadia as Non-Executive Director, and Mr. Vikas Rathee as Chief Financial Officer. Through its DNEG Group subsidiary, Brahma completed the $1.43 billion acquisition of AI content creation firm Metaphysic in February 2025, supported by a $25 million investment from DNEG and United Al Saqer Group to advance AI-powered content tools, following the prior acquisition of Prime Focus Technologies in 2024.
Prime Focus continues strategic expansions, including a May 2025 agreement with the Government of Maharashtra for a 3000 crore INR ($400 million) investment to develop a new global entertainment destination in Mumbai, alongside production announcements for high-profile projects like Ramayana (launched July 2025), CoComelon: The Movie (February 2027 release), and The Angry Birds Movie 3 (December 2026). The company's creative divisions earned accolades such as an Emmy for The Penguin VFX in September 2025 and an Oscar for Dune: Part Two in March 2025, underscoring its leadership in post-production for major films and series. Listed on the BSE and NSE of India and recognized on the Fortune India 500, Prime Focus serves content creators, studios, and broadcasters worldwide with a focus on Hollywood, Bollywood, television, and digital platforms.