1. Sweden Stocks

  2. •

    Consumer Cyclical

  3. •

    Specialty Retail
Pierce Group AB (publ)

Pierce Group AB (publ)

PIERCE.ST
Pierce Group AB (publ)SE flagStockholm Stock Exchange
9.96
SEK
-0.18
- -
790.57MMarket Cap
Pierce Group AB (publ)
PIERCE.ST
(Stockholm Stock Exchange)

Recent

price

9.96

P/E

ratio

- -

div

yld

- -

ROIC.AI

2018
2019
2020
2021
2022
2023
2024
2025
TTM
FRC
22.75
30.02
36.78
41.63
28.23
19.36
20.51
22.88
23.12
Revenue per Share
-0.63
-0.92
-0.02
0.68
-0.98
-1.21
0.45
- -
0.34
Basic EPS, GAAP
-1.79
-0.85
3.07
-2.27
-0.08
1.5
1.25
-0.13
1.71
Free Cash Flow per Basic Share
- -
- -
- -
- -
- -
- -
- -
- -
- -
Dividend per Share
-0.75
-1.67
-1.69
-1.12
-1.67
-2.47
-2.02
-2.02
-2.1
Book Value per Share
-5.84
-6.93
-7.15
2.35
6.32
3.99
4.85
4.98
4.95
Tangible Book Value per Share
41
41
41
38
59
79
79
79
79
Basic Weighted Avg Shares
942
1,243
1,523
1,594
1,670
1,537
1,628
1,816
1,835
Sales/Revenue/Turnover
-0.64
1.53
5.32
2.95
-4.07
-7.29
1.17
1.6
2.18
Operating Margin (%)
7
29
40
46
49
58
66
52
- -
Depreciation Expense
-26
-38
-1
26
-58
-96
36
- -
27
Net Income, GAAP
- -
- -
100
- -
- -
- -
14.29
- -
3.7
Effective Tax Rate (%)
-2.76
-3.06
-0.07
1.63
-3.47
-6.25
2.21
- -
1.47
Profit Margin (%)
110
251
80
74
355
290
359
356
372
Working Capital
317
576
463
48
39
24
25
87
71
LT Debt
95
59
57
441
719
627
666
663
660
Total Equity
- -
- -
- -
7.24
- -
- -
2.32
- -
5.02
Return on Invested Capital (%)
- -
- -
-0.2
14.04
- -
- -
-31.54
- -
-46.55
Return on Capital (%)
- -
- -
- -
- -
- -
- -
- -
- -
- -
Return on Common Equity (%)

Capital Structure

FRC

•

in mil. unless spec.
Sep'25
Dec'25
Mar'26
ST Debt
35
30
28
LT Borrowings
- -
- -
- -
LT Finance Leases
99
87
71
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
79
79
79
Market Capitalization
945
1,135
740

Working Capital

FRC

•

in mil. unless spec.
Sep'25
Dec'25
Mar'26
Total Current Assets
676
708
785
Cash, Cash Equivalents & STI
161
235
273
Accounts Receivable, Net
- -
10
- -
Inventories
490
451
485
Total Current Liabilities
329
352
413
Payables & Accruals
- -
- -
- -
ST Debt
35
30
28
Deferred Revenue
- -
- -
- -

Growth Rates

FRC

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
- -
145.94%
-0.45%
Free Cash Flow
- -
-573.93%
-110.1%
Net Income, GAAP
- -
- -
- -
Sales/Revenue/Turnover
- -
3.79%
11.55%
Total Cash Common Dividend
- -
- -
- -

Quarterly Revenue

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
356
456
365
451
1,628
2025
401
523
427
464
1,816
2026
421
- -
- -
- -
- -

Quarterly Earnings Per Share

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
0.31
0.18
-0.03
-0.01
0.45
2025
-0.43
0.29
0.03
0.1
- -
2026
-0.08
- -
- -
- -
- -

Quarterly Dividends Per Share

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
- -
- -
- -
- -
- -
2025
- -
- -
- -
- -
- -
2026
- -
- -
- -
- -
- -
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Business
Pierce Group AB (publ) Pierce Group AB (publ) is a Sweden-based e-commerce company that sells gear, spare parts, accessories, and streetwear to motorcycle and snowmobile riders across Europe. The company operates through dedicated online stores including 24MX for motocross and enduro riders in the offroad segment; XLMOTO for onroad motorcycle riders on paved roads and tracks; and Sledstore for snowmobile enthusiasts in the other segment; with approximately 40 localized websites supporting local languages, payment options, customer service, and delivery partners. Pierce Group AB (publ) was founded in 2008 (with roots tracing to 2009 via subsidiary Pierce AB), is headquartered in Hägersten or central Stockholm, Sweden, maintains a central warehouse in Szczecin, Poland, and provides major customer support from Barcelona, Spain; it employs around 300 people and targets riders in over 16 countries primarily in Europe. Recent strategic initiatives include launching a new SaaS-based e-commerce platform and IT infrastructure transformation in 2025, with phased rollouts through Q2 2026 aimed at expanding into 12 additional local markets, improving EBIT by SEK 30-40 million annually, and positioning for industry consolidation; the company completed a rights issue of up to SEK 350 million and a directed Series C share issue in 2025 to reduce net debt and strengthen its balance sheet; discontinued segment reporting from Q1 2025 as business segments blurred; appointed Fredrik Ideström as Group CFO; and saw Procuritas exit its minority stake in late 2024 via sale to investors including Siba Invest AB.