- CEO
- Kathy Casey
- Sector
- Healthcare
- Industry
- Drug Manufacturers - Specialty & Generic
- Address
- 595 Howe Street Vancouver BC Canada V6C 2T5
- IPO Date
- Mar 9, 2021
- Business
- Simply Better Brands Corp. (TSXV:SBBC; OTCQB:PKANF) operates as an international consumer products company focused on high-growth categories including plant-based protein bars and skincare; its core offerings encompass TRUBAR plant-based protein bars featuring clean ingredients such as dairy-free, soy-free, non-GMO, gluten-free formulations in flavors like Oh Oh Cookie Dough, Daydreaming About Donuts, Smother Fudger Peanut Butter and Get In My Belly PB and Jelly, distributed across North America through major retailers in club, convenience, grocery and pharmacy channels including Costco, Walmart, Target, CVS, Whole Foods, GNC, Albertsons, Sam's Club, BJ's Wholesale, Loblaws, Sobeys, Shoppers Drug Mart and Love's Travel Stops as well as online via Amazon, GNC.com and Walmart.com; No B.S. skincare products made with potent plant-based, scientifically proven ingredients free of parabens, sulfates, phthalates and synthetic fragrances, produced responsibly in America and never tested on animals; and hemp-derived products including CBD under Seventh Sense and Vibez brands. Founded in 2017 and headquartered at 60 Adelaide St E, 10th floor, Toronto, Ontario with a registered office in Vancouver, British Columbia, the company targets health-conscious Millennials and Gen Z consumers in the plant-based nutrition, holistic wellness and clean-ingredient lifestyle segments across North America. Recent developments include a corporate name change to TRUBAR Inc. announced in April 2025 highlighting 77% TRUBAR revenue growth for fiscal 2024; nationwide rollouts of TRUBAR into all Costco Mexico locations, select Target stores, Sam's Club, Albertsons (+500 stores), GPM Investments (+1,400 stores), Love's Travel Stops (+600 locations), CVS (6,600 stores), Walmart U.S. and Canada (+1,000 combined stores) and Whole Foods; selection for national promotion programs with Costco U.S. and a large U.S. warehouse club; new partnerships with BMO for a USD $10 million credit facility in December 2024 and GNC in July 2024; USD $5 million credit facility closing in August 2024; USD $10 million Q3 2024 revenue increase of 124% year-over-year; appointment of marketing executive in February 2025 and board addition of St. John Walshe in June 2024; suspension and Chapter 7 bankruptcy of PureKana subsidiary in April 2024; CA$4 million non-brokered private placement closing in May 2024; OTCQX upgrade in January 2025; seed oil-free certification; and TSX Venture 50 listing in February 2025.