- Business
- Royal Plus Public Company Limited manufactures and distributes non-alcoholic beverage products, specializing in fruit juice beverages, coconut water, coconut milk, and fruit juice with unique ingredients such as basil seeds, chia seeds, nata de coco, coconut jelly, and milk tea products. Its key brands include COCO ROYAL, Nita, and MABU. The company engages in Original Equipment Manufacturing (OEM), Original Design Manufacturing (ODM), and Original Brand Manufacturing (OBM), serving global markets with exports to over 110 countries including regions in North America, Asia, the Middle East, Europe, Latin America, the Caribbean, Africa, and Oceania. Founded in 1998 and headquartered in Bangkok, Thailand, Royal Plus operates several production lines with capacity exceeding 400 million bottles annually.
In the last two years, Royal Plus has undertaken significant strategic initiatives including expanding its global distribution channels and entering partnerships to develop co-branded products aimed at expanding market reach and differentiation. The company has increased its focus on product innovation targeting health-conscious consumers, investing in new production lines and research and development to launch healthier beverage options. It has also strengthened its operational capabilities by enhancing human resources and system development to support this expansion. Additionally, Royal Plus continues its active participation in international trade exhibitions such as Anuga Asia and The Saudi Food Show to boost brand recognition and customer engagement worldwide.
Royal Plus operates primarily in the beverages industry under the consumer staples sector, targeting diverse customer bases domestically and internationally. It remains committed to high-quality product standards and innovation, reinforcing its position as a leading Thai beverage exporter. The company reported asset growth and increased liabilities recently, reflecting its investment in capacity expansion and strategic growth initiatives designed to sustain revenue growth across multiple international regions. Key executive leadership includes a Managing Director and Executive Directors focusing on operating, business development, and finance functions to drive the company’s growth trajectory.