- Business
- Mowi ASA (PND.F) is the world's leading producer of Atlantic salmon, farmed salmon and trout products including whole fresh salmon, salmon fillets, salmon loins, salmon portions, salmon steaks, salmon ready meals, smoked salmon products, trout products, whitefish products, value added products, and fish feed; the company also provides consumer products brands such as Mowi, Mowi Salmon, Paramore, Ducktrap River, Milton Creek, and First Light; services encompass primary processing, secondary processing, logistics, and sales through consumer brands division, feed division, primary processing/raw material division, and sales & marketing division. Mowi operates farming operations, processing plants, and sales offices across Norway, Scotland, Canada, the Faroe Islands, Ireland, Chile, and the United States, serving retail chains, wholesalers, and foodservice customers globally with headquarters in Bergen, Norway, founded in 1964 as part of the former Marine Harvest group which rebranded to Mowi in 2018. Recent developments include expansion of farming capacity through new licenses and investments in Norway and Canada; a 2024 partnership with BioMar to advance sustainable feed solutions; divestiture of certain consumer brands in the US to focus on core salmon production; and operational enhancements via automation and traceability technologies implemented in 2024-2025 to meet growing demand for premium seafood amid sustainability regulations.