- Business
- Poonawalla Fincorp Limited, a non-banking financial company (NBFC) and subsidiary of Rising Sun Holdings Pvt Ltd within the Cyrus Poonawalla Group, focuses on consumer and MSME financing across India from its headquarters in Pune, Maharashtra, where it was incorporated in 1978 as Magma Leasing Limited and renamed in 2021. The company provides a diversified portfolio of lending products including personal loans for medical expenses, education, home renovation and debt consolidation; business loans and SME loans for working capital, expansion, inventory and infrastructure; professional loans; pre-owned car loans; loans against property with higher amounts, longer tenures and flexible repayments; consumer durable loans for appliances, gadgets and electronics; gold loans; commercial vehicle loans; supply chain finance; and machinery loans, alongside insurance products such as life, health and motor coverage, plus investment solutions like fixed deposits and mutual funds. It operates through a pan-India network of over 85 branches, digital platforms including web, app and WhatsApp, direct selling agents, and channel partners, targeting individuals, salaried and self-employed professionals, MSMEs, partnerships and trusts with assets under management exceeding INR 28,000 crore. Recent developments include a INR 15 billion funding round in September 2025 via preferential allotment of 33.1 million shares to Rising Sun Holdings Pvt Ltd at INR 452.51 per share; launch of new products such as PL Prime, education loans, commercial vehicle loans, shopkeeper loans and gold loans in FY2025 alongside consumer durable loans; a strategic partnership with IIT Bombay's Technology Innovation Hub in October 2024 to integrate AI into credit risk management and HR processes; expansion of commercial vehicle business to all 12 states with INR 50 crore disbursed in Q2 FY26; and growth in non-convertible debentures (NCDs) borrowings from 7% to 27% of total debt by September 2025, supported by 450 channel partners and 100% digital journey capabilities.