- Business
- Pureprofile Ltd (ASX:PPL) is a global data and insights organization providing online research solutions and digital advertising services to agencies, marketers, researchers, publishers, brands and businesses. The company offers proprietary consumer panels with over 20 million panellists for market research; ResTech and SaaS platforms including Audience Builder for custom audiences and revenue partnerships, Audience Intelligence for consumer spending insights, Insights Builder for self-service data research tools, advanced survey programming, data cleaning and hygiene, dashboards, advertising effectiveness studies, competitor benchmarking, analytics, quick polling, reporting, brand health tracking and video surveys for qualitative research at scale; managed research services; and digital media solutions via Pure.amplify for buying and selling online advertising inventory and lead generation through consumer databases and partner digital assets. Pureprofile operates in North America, Europe, APAC including Australia, the Philippines, India, Malaysia and the UK with offices in Surry Hills (Sydney headquarters), London, Mumbai and Richmond; it was founded in 2000 by Paul Chan and headquartered at 263 Riley Street, Surry Hills, New South Wales, Australia. In June 2024, Pureprofile signed a binding transaction agreement to acquire assets of i-Link Research Solutions Pty Ltd for A$1.25 million in cash, including a team of 17 professionals across Sydney, the Philippines, India and Malaysia, the LiveTribe panel of highly engaged Australian panellists, advanced technology platforms, software and relationships with over 50 clients; the deal completed on 1 July 2024, enhancing panel composition, expanding Australian market share, consolidating Sydney operations and enabling client growth through synergies, with i-Link and LiveTribe brands continuing to operate.