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Pricer AB (publ)

Pricer AB (publ)

PRIC-B.ST
Pricer AB (publ)SE flagStockholm Stock Exchange
3.35
SEK
+0.10
- -
547.36MMarket Cap
Pricer AB (publ)
PRIC-B.ST
(Stockholm Stock Exchange)

Recent

price

3.35

P/E

ratio

- -

div

yld

- -

ROIC.AI

2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
TTM
FRC
38.19
5.08
4.47
4.24
4.71
6.99
6.12
6.68
9.63
8.08
14.17
14.24
20.55
19.56
15.6
13.1
9.21
Revenue per Share
4.8
1.25
0.29
0.03
-0.45
0.3
0.46
0.31
0.7
0.79
1.03
0.64
0.04
-0.35
0.8
0.01
-0.11
Basic EPS, GAAP
-2.33
-0.05
0.04
0.25
0.02
0.69
1.23
-0.31
0.45
0.77
1.63
-1.95
1.77
-1.22
-0.16
0.7
0.52
Free Cash Flow per Basic Share
- -
0.18
0.22
0.22
- -
- -
0.22
0.44
0.44
0.53
0.71
0.89
1
- -
- -
- -
- -
Dividend per Share
16.56
2.7
2.73
2.52
2.08
2.38
2.61
2.48
2.73
2.99
3.3
3.06
2.48
2.03
2.51
2.52
2.56
Book Value per Share
25.41
3.68
3.71
3.42
3.21
3.51
3.73
3.49
3.77
3.9
3.87
3.56
3.04
4.08
4.26
4.09
4.19
Tangible Book Value per Share
12
121
123
124
124
124
124
124
124
124
124
124
110
137
164
164
164
Basic Weighted Avg Shares
447
613
549
525
583
865
758
828
1,195
1,003
1,759
1,766
2,268
2,681
2,558
2,148
1,509
Sales/Revenue/Turnover
13.59
12.51
12.7
1.48
-9.1
5.24
8.39
7.33
7.02
10.34
8.01
5.83
0.54
0.37
7.5
2.79
0.7
Operating Margin (%)
11
9
6
13
42
18
13
15
20
36
43
57
63
60
72
80
65
Depreciation Expense
56
150
36
4
-56
37
57
39
87
98
127
79
5
-48
132
1
-19
Net Income, GAAP
- -
- -
46.47
45.1
- -
24.86
25.34
25.19
1.68
3.47
4.61
18.92
- -
- -
12.76
91.45
35.76
Effective Tax Rate (%)
12.57
24.52
6.49
0.81
-9.52
4.27
7.56
4.67
7.31
9.75
7.25
4.48
0.21
-1.8
5.16
0.06
-1.23
Profit Margin (%)
257
319
351
318
291
337
377
354
385
389
390
348
456
681
842
819
834
Working Capital
- -
1
- -
- -
- -
- -
- -
- -
1
43
34
24
254
250
336
336
334
LT Debt
547
692
704
692
660
685
729
719
769
810
819
797
732
957
1,116
1,070
1,086
Total Equity
- -
- -
5.32
0.61
- -
5.03
6.66
6.21
10.97
12.13
15.36
9.08
- -
- -
11.29
0.32
- -
Return on Invested Capital (%)
- -
- -
10.83
1.4
- -
13.5
18.63
12.33
27.04
25.85
29.22
16.5
- -
- -
22.24
0.4
-3.78
Return on Capital (%)
34.3
57.85
10.78
1.3
-19.51
13.43
18.56
12.26
27
27.52
32.64
20.06
1.47
-17.49
38.24
0.32
-4.51
Return on Common Equity (%)

Capital Structure

FRC

•

in mil. unless spec.
Sep'25
Dec'25
Mar'26
ST Debt
- -
16
11
LT Borrowings
- -
294
295
LT Finance Leases
- -
41
39
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
163
163
163
Market Capitalization
823
680
469

Working Capital

FRC

•

in mil. unless spec.
Sep'25
Dec'25
Mar'26
Total Current Assets
- -
1,491
1,536
Cash, Cash Equivalents & STI
- -
308
341
Accounts Receivable, Net
- -
429
395
Inventories
- -
542
605
Total Current Liabilities
- -
673
702
Payables & Accruals
- -
- -
- -
ST Debt
- -
16
11
Deferred Revenue
- -
- -
- -

Growth Rates

FRC

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
5.09%
6.47%
-4.11%
Free Cash Flow
-132.14%
-241.86%
-539.69%
Net Income, GAAP
-152%
-342.12%
-99.01%
Sales/Revenue/Turnover
12.7%
5.28%
-16.03%
Total Cash Common Dividend
- -
- -
- -

Quarterly Revenue

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
670
644
614
630
2,558
2025
528
449
- -
573
2,148
2026
488
- -
- -
- -
- -

Quarterly Earnings Per Share

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
0.09
0.26
0.26
0.2
0.8
2025
-0.04
-0.22
- -
0.07
0.01
2026
0.04
- -
- -
- -
- -

Quarterly Dividends Per Share

FRC

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
- -
- -
- -
- -
- -
2025
- -
- -
- -
- -
- -
2026
- -
- -
- -
- -
- -
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Business
Pricer AB (publ) develops and markets electronic shelf label systems and in-store digital solutions for retailers worldwide. The company offers electronic shelf labels including graphic and segment labels, Pricer Avenue, SmartTAG Color, HangTAG, SmartTAG HD 300, and SmartTAG HD 150; Pricer Plaza, a cloud-based platform for scalable management, monitoring, integration, price updates, task automation, and in-store insights; Pricer Shelf Vision, an AI-powered cloud camera system for in-store monitoring; Pricer StoreLink optical access points; and attachment solutions such as furniture rails, adapters, and holders. It leverages proprietary optical infrared wireless communication technology for real-time updates, supporting up to 35,000 price changes per hour with up to 15 years of battery life. Pricer AB (publ) was founded in 1991 and is headquartered in Stockholm, Sweden. The company operates in more than 70 countries across Europe, the Middle East and Africa, the Americas, and Asia Pacific, serving grocery retailers, wholesalers, and other smart retail customers through direct sales and resellers; it generates significant revenue from France, Canada, Italy, Norway, the USA, and Sweden. Recent developments include a new exclusive framework agreement in December 2025 naming Pricer as the preferred electronic shelf label provider for U.S. wholesale grocery distributor Merchants Distributors, LLC; a pre-awarded contract via partner IBM Federal in October 2025 for the U.S. Defense Commissary Agency's store modernization; a key customer win with Nordic retailer Norgesgruppen in October 2025 following direct sales model implementation; a framework agreement with Coop Norge in November 2025; increased ownership by largest shareholder Sterling Strategic Value Fund to 13.3% in July 2025; and the launch of the new ESL system Pricer Avenue in early 2025 with improved design, modularity, and technology.