- Business
- Priority Technology Holdings, Inc. (PRTHU) operates as a payments technology company focused on integrated payment processing, banking-as-a-service (BaaS), and payables automation solutions for small and medium-sized businesses (SMBs), business-to-business (B2B) clients, and enterprise customers across the United States. The company offers SMB payments solutions including full-service acquiring, payment-enabled software for business-to-consumer transactions via its proprietary platform distributed through independent sales organizations, direct sales, and independent software vendors; B2B payments through the CPX platform providing accounts payable automation with virtual cards, purchase cards, ACH, dynamic discounting, and checks; Enterprise payments encompassing embedded finance, treasury management, MX Merchant and MX Connect product suites for business applications and revenue optimization, as well as banking and treasury solutions for cash flow acceleration and same-day funding; and additional services such as consumer and commercial payments, electronic fund transfers, and partnerships with financial institutions including Citibank, Visa, and Mastercard. Founded in 2005 and headquartered in Alpharetta, Georgia, Priority Technology Holdings serves sectors including manufacturing, retail, sports and entertainment, banks, independent sales organizations, independent software vendors, finance professionals, and merchants, processing over $130 billion in annual transactions for 1.2 million customers while managing $1.2 billion in account balances. Recent developments include the acquisition of Boom Commerce assets in August 2025 to enhance enterprise customer acquisition and value-added services, the acquisition of Dealer Merchant Services assets in October 2025 targeting auto and truck dealerships expected to add $3 million in incremental Q4 2025 revenue and over $1 million in adjusted EBITDA, closure of a $1.1 billion credit facility in July 2025 with reduced rates and extended maturity to 2032, a $15 million voluntary term-loan prepayment in October 2025, a $50 million delayed draw term loan facility for residual and loan receivables financing, and a preliminary non-binding CEO-led buyout proposal in November 2025 valuing the equity at $510 million to $520 million.