- Business
- At-Tahur Limited is a Pakistan-based dairy and food processing company engaged in the production, processing, packaging, and distribution of pasteurized milk and value-added dairy products under its flagship brand, Prema. The company operates an integrated dairy farming and processing model, maintaining a herd of imported dairy cattle supported by automated milking parlors, processing plants, and cold-chain logistics. Its product portfolio comprises pasteurized liquid milk, including whole milk, low-fat milk, and skimmed milk; flavored milk beverages, featuring chocolate, strawberry, cardamom, mango, and saffron variants; fermented dairy and yogurt offerings, including plain yogurt, sweetened yogurt, low-fat yogurt, Greek yogurt, and flavored yogurts; traditional dairy products, including raita, laban, and lassi; butter and dairy cream lines, including table butter, heavy cream, and whipping cream; specialty cheeses, including mozzarella and cheddar cheese; premium artisanal ice cream products; and packaged fruit juices and nectars. At-Tahur Limited serves institutional and retail consumer markets through modern trade outlets, supermarkets, general retailers, hospitality and food service clients, and direct-to-consumer home delivery channels across major urban centers in Pakistan, including Lahore, Karachi, Islamabad, Rawalpindi, Faisalabad, Multan, and Sialkot. Founded in 2007 and headquartered in Lahore, Pakistan, the company operates its dairy farm and manufacturing plant in the Kasur District of Punjab. In recent operational developments, At-Tahur Limited has expanded its value-added product portfolio with new variants in its artisanal ice cream and premium yogurt lines, scaled up herd size and automated milking infrastructure to increase raw milk processing capacity, commissioned on-site solar power installations to reduce operating energy costs, and enhanced its cold-chain distribution footprint and digital direct-to-consumer fulfillment capabilities across major metropolitan markets.