Defiance Daily Target 2X Long PURR ETF
PUR
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- Defiance Daily Target 2X Long PURR ETF (PUR) is a defined outcome exchange-traded fund that seeks to provide investment results that correspond, before fees and expenses, to two times the daily performance of the PURR Bloomberg Defiance Daily Target 2X Long PURR Index. The fund is managed by Defiance ETFs, an investment management firm that specializes in thematic, innovative, and rules-based ETFs and other indexed strategies. The fund employs a daily leveraged strategy, aiming to magnify the PURR index’s daily movements, which translates into amplified exposure to defined daily targets within broad market and specialized segments. PURR ETF products are designed for investors seeking magnified exposure to a benchmark defined by the issuer’s methodology, with the objective of delivering 2x exposure on a daily basis. Main Products and Services: leveraged equity exposure products; daily target-magnified index tracking; exchange-traded fund structures; creation/redemption of fund shares; liquidity and price discovery through primary and secondary markets; and global settlement and custody support for ETF operations. The company offers ancillary services including sponsor-level governance, fund accounting, regulatory reporting, and periodic disclosure of performance, holdings, and methodology. Brand offerings center on the PURR-targeted leveraged exposure framework, with associated share classes and related ancillary products such as defined outcome overlays, daily reset protocols, and collateral management features. Geographic operations and market focus: operates on a cross-border basis to serve U.S. based and international investors through authorized participants and market makers; distributes via major broker-dealer networks and financial platforms; supports U.S. ETF market infrastructure and global trading venues where PURR and related products are listed. The firm maintains strategic relationships with custodians, prime brokers, and index licensing partners to ensure operational integrity, regulatory compliance, and scalable distribution. Founding year and headquarters: Defiance ETFs is established in the 2010s, with corporate headquarters in the United States, and maintains a presence in selected financial hubs to support product development, distribution, and client services. Industry and business segments: operates primarily in the exchange-traded funds (ETF) and indexed investment products segment; focuses on leveraged and defined-outcome strategies, including daily-targeted exposure products; provides investment solutions to retail and institutional clients seeking systematic, rules-based exposure with daily resetting mechanics. Target markets and customer types: serves retail investors, financial advisors, and institutional clients seeking tactical exposure strategies, hedging tools, and diversified ETF solutions; supports clients requiring transparent daily performance tracking, clear methodology disclosures, and ETF liquidity. Subsidiaries and parent relationships: functions as part of the Defiance ETF family, leveraging the broader Defiance ecosystem for research, product development, and distribution. The structure includes a sponsor and managing entities that oversee fund operations, compliance, and investor communications, with connections to licensed index providers and service partners to support ongoing fund administration.