- Business
- PT Sarimelati Kencana Tbk (PZZA.JK), founded in 1987 and headquartered in South Jakarta, Indonesia, serves as the exclusive franchisee of Pizza Hut for the country as a subsidiary of PT Sriboga Raturaya since 2004; the company operates over 500 Pizza Hut Restaurant (PHR) and Pizza Hut Delivery (PHD) outlets nationwide, offering dine-in, takeout, delivery, and catering services featuring Italian-American cuisine including pizzas such as original pan and cheesy bites, pasta, rice-based dishes adapted for local tastes, appetizers, beverages, and expanded protein options like steak, fish and chips, and grilled chicken under concepts like Pizza & More; it conducts business across segments including Greater Jakarta, Java Bali, Sumatera, Sulawesi, Kalimantan, and Eastern Indonesia in the quick-service restaurant sector targeting middle-class families and teenagers. Recent financial performance shows a turnaround with H1 2025 net profit of IDR 15.6 billion versus prior loss, Q1 2025 net income of IDR 419 million, and 9M 2025 Q3 earnings of IDR 0.11 per share alongside 12.9% sales growth and 17.4% same-store transaction growth; strategic efforts include product innovation, digital channel expansion, customer experience enhancements via renovations, and a focus on online commerce and food processing.