Innovator Nasdaq-100 Managed Floor ETF
QFLR
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ROIC.AI
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- Innovator Nasdaq-100 Managed Floor ETF (QFLR) is an exchange-traded fund that provides investors with exposure to the Nasdaq-100 Index while incorporating a managed floor strategy to limit downside risk. The ETF seeks to deliver the price return of the Nasdaq-100 Index, up to a specified cap, through a portfolio of FLEX options; it employs a data-driven rules-based approach to dynamically adjust the floor level, targeting approximately 10-30% protection against losses over a one-year outcome period. QFLR offers defined outcome investment solutions, including buffer and floor protection mechanisms, allowing investors to participate in upside potential with reduced principal loss exposure. Operated by Innovator ETFs, headquartered in Chicago, Illinois, and launched in 2024, the fund targets retail and institutional investors seeking equity market participation with risk management. The fund's strategy utilizes weekly observations and rebalancing to maintain the floor; it resets annually, providing a new cap and floor for the subsequent outcome period. Geographically, QFLR trades on U.S. exchanges and serves investors primarily in the United States. In recent developments, Innovator expanded its defined outcome ETF suite with the launch of QFLR in early 2024, introducing enhanced managed floor capabilities amid rising demand for buffered Nasdaq-100 exposure; the firm also announced strategic partnerships with option counterparties to support increased liquidity and capacity. Additionally, Innovator reported record assets under management exceeding $10 billion across its ETF platform as of late 2025, driven by inflows into buffer and floor products like QFLR. No major acquisitions or name changes have occurred for QFLR or its issuer within the past two years.