Simplify Asset Management, Inc. (Simplify) operates as an asset management firm specializing in exchange-traded funds (ETFs) that deliver alternative investment strategies with options overlays designed to enhance traditional equity exposure; the Simplify Nasdaq 100 PLUS Downside Convexity ETF (QQD, ticker: QQD), launched on December 10, 2020, provides Nasdaq 100 Index exposure through low-cost index ETFs combined with a modest options overlay budget deployed into put options ladders (medium-term out-of-the-money NDX puts with initial 50% OTMness, 6-9 month expiries, and 0.5% annual budget per sleeve) to create downside convexity that boosts performance during extreme market drawdowns. Core holdings consist of approximately 98% in Nasdaq 100 exposure for equity returns, dividends, and tax efficiency, alongside a transparent options strategy robust across various market dislocations without upside caps or long-term drag; the fund targets large-cap U.S. growth stocks in sectors including communication services, consumer discretionary, health care, information technology, and others. Simplify, founded in 2020 and headquartered in Las Vegas, Nevada, with additional offices in New York, New York, manages over $10 billion in assets across a lineup of equity-plus convexity ETFs, managed futures strategies, and other active products serving institutional and retail investors primarily in the United States. In April 2023, Simplify liquidated QQD alongside three other underperforming ETFs (effective May 5, 2023) as part of portfolio optimization amid challenging market conditions; more recently, in September 2025, Simplify signed a letter of intent with Streamex Corp. (NASDAQ: STEX) to explore a strategic partnership integrating tokenized yield-bearing gold into new ETF/ETP structures, expanding into blockchain-enabled commodity products pending definitive agreements and regulatory approval. The firm continues to innovate its ETF suite, including the December 2025 launch of the CTAP ETF combining 100% U.S. large-cap equity exposure with managed futures, further augmenting its "Equity PLUS" offerings.